A GLOBAL CAMPAIGN:

A thought provoking message that will encourage consumers to think about the importance of the potato in their lives, appreciate its qualities and overcome the misguided stereotypes regarding its nutritional qualities. The campaign is being led by the International Potato Center (known by its Spanish acronym CIP) a research-for-development organization with a focus on potato, sweet potato and Andean roots and tubers. The potato faces many challenges in the future as consumer habits vary, the planet’s climate changes and population growth continues.  When hundreds of companies and organizations use the same concept to promote the potato we will surprise consumers across the planet by imagining the unimaginable. 

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LEARN MORE ABOUT THE CAMPAIGN

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Responsible for: Concept Design & Execution

A NATIONAL CAMPAIGN:

A country tired of 50 years of conflict and even more tired of centuries of lies.  A society divided by politics, regions and class.  In 2014 the Colombian government and the FARC guerrillas were negotiating peace.  How to get a country behind the process?  How to make society understand that peace building is a task for all?  We created an ambitious and unique strategy based on the marketing power of the private sector to deliver the message.  More than 180 companies change the packaging of their most popular products to white, competitors in the market place start collaborating and competitors in the sports field lock arms.  The largest social campaign in Colombia reaches every corner of the country and for the first time since the beginning of peace negotiations there is a remarkable rise in public approval.

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WATCH THE CAMPAIGN MUSIC VIDEO

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Responsible for: Concept Design & Execution

A GAME CHANGER:

June 2012 and the city of Bogota is in the midst of despair.  Its mayor has been arrested on charges of corruption and his replacement, a woman from the left, Clara Lopez Obregon has six months to right the ship and recover the confidence of a city of 8 million people.  As her senior advisors we embark on a multi-faceted strategy that includes special newspaper editions, truthful dialogue with the community and high impact actions that see her approval ratings rise from 14% to 82%, the highest of a city mayor in Bogota’s modern history during her short tenure.

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Responsible for: Head of Strategic Consulting for the Mayor; Newspaper Editing & Design

AN UMBRELLA CONCEPT:

In 2016 the Colombian private sector is worried that after 50 years of conflict the country sees them as detached and not concerned about the plight of the less privileged. 

 

We created a corporate campaign concept that helped them communicate their commitment to building a better country in their own way and with their own limitations.

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VISIT WWW.ANDI.COM.CO

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Responsible for: Concept Design

A STRATEGY FOR RECONCILIATION:

Before the Colombian peace process with the FARC guerrillas, thousands of members of the illegal armed groups had already surrendered to the authorities.  Despite the best efforts of the Colombian Agency for Reintegration (ACR), society’s attitudes towards the former illegal armed actors was often hostile, making reconciliation and reintegration very difficult.  We embarked on a strategy that combined highly visible actions such as taking former combatants from opposing sides in the war to receive the Pope’s blessing in Rome to using modern artists to express the need for forgiveness in society, to creating graphic novels to reveal the humanity behind a difficult past and an impossible present and brought back experiences from other countries that had undergone conflict.

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Responsible for: Concept Design & Execution

A CAMPAIGN FOR THE SENATE:

A left wing senator swimming against the tide of money politics and the concentration of power in traditional right wing parties asks for help in his campaign for reelection in 2010. 

 

We implement a strategy that surprises the electorate and gives him one of the highest vote count in the elections.  The strategy is adapted for the next election in 2014 and he becomes the most voted for senator in the Colombian Congress.  He was reelected for a third time in the 2018 and has become one of the most respected opposition figures in Colombia. 

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Responsible for: Concept Design & Execution

A DIFFERENT APPROACH:

After a decade of witnessing how contraband activities keep rising and destroying their profits, the Colombian private sector was desperate for a different strategy.  They had spent considerable resources on campaigns that focus on demand, punishing the consumer to little effect in a country where many can derive great benefits from slightly cheaper prices. 

 

We suggested an approach that turns the tables and looks at supply, uniting all the countries in Latin America to lobby against the countries that knowingly allow contraband goods to reach local markets, a strategy that gives birth to the first Latin American Alliance Against Contraband Goods.

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Responsible for: Concept Design